llewelyn davies yeang || architecture · planning

architecture urban design + master planning interior design graphic design Corporate Branding Signage and Wayfinding Design Guide Annual Report Design Newsletter and Leaflet Public Consultation and Exhibition Products Healthcare Graphics Products Major Brochure and Reports landscape design green design		Battersea Housing Group Corporate Branding London, United Kingdom Llewelyn Davies Yeang was appointed by a collective of seven housing co-operatives to rebrand their logo identities. Goulden House Co-operative, a residential property management agency in Battersea approached LDY with a brief to identify and rebrand their image for their resident tenants, to be used in their stationery, websites, newsletter and tenants handbook. We analysed the target audience and deduced that the brand identity had to be approachable, friendly and inviting; reflecting the service provided for the tenants. The final chosen logo design was so well received that the client asked the other six co-operatives to be rebranded. This includes, All Saints Co-op, Battersea Tenants Co-op, Felsham Road Co-op, McCarthy Court Management Organisation, Totteridge Court Co-op and Wimbledon Park Co-op.